Colour, Colour Psychology, First Impressions, Purple

Colour Psychology: The Colour Purple

At First Impressions we love purple.  We chose it as out brand colour, so we would say that wouldn’t we?!

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  • Purple stands for:
  • Creative
  • Confident
  • Innovative
  • High Quality
  • Authentic
  • Successful
  • Royalty

With purple being a mix of red and blue, it is neither overtly masculine or feminine, so a great colour for us to use as we work with both men and women.

I also love my purple dress made by the fabulous Camelle Daily of House of Ilona.  Here I am in an historic photograph with founder of First Impressions Judith Halpin (centre) and second owner, Julia Campion (left).  I am proud to be the third owner of the 30 year-old business.

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All great traits to be associated with!

Lyn Bromley MFIPI, ACMA –  Managing Director, First Impressions  Lyn Bromley is Managing Director of First Impressions Training Ltd and a Master of The Federation of Image Professionals International. (FIPI)  She is also Director of Regional Events at FIPI and a leader of Achiever’s Academy for Women. Please contact us if you would like to know more about our programmes, bespoke image training or one-to-one coaching.  First Impressions have a network of over 150 consultants working across the UK – to find one in your area visit the website and take a look at the consultant map. Telephone: +44 (0)1926 623038 Email: enquiries@firstimpressions.uk.com Website: www.firstimpressions.uk.com

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Approachable, Colour Psychology, Pink

Colour Psychology: Pink

I always find pink a fascinating colour.  It evokes such strong feelings in people – pink for a girls, blue for a boy as the tradition goes.  But, does it?  DiMerkel and Clintond you know that originally baby boys wore pink and girls wore blue?  It was only just prior to world war I that the colours switched.  It seems to be that the clothing manufacturers decided upon this change. Many people are very anti-gender dressing and will not use pink for girls, believing that it will make them too ‘girly’. Now in the 20th century, it seems so firmly ingrained that pink is seen as a feminine colour.  It is also:

  • Youthful
  • Approachable
  • Empathetic
  • Innovative
  • Calming

In many prisons, pink is painted on the walls as it is proven to calm down aggressive inmates.  Pink might therefore be a good colour to wear if you know that you are going into a situation where there might be conflict – perhaps a project meeting where the project is behind plan! Pink can be worn by men and women at work.  It can be a great colour for men to wear either as a shirt or tie.  The shade of pink would vary depending on your own individual colouring.  The soft pale pink worn by Angela Merkel above is more of an approachable, empathetic shade, whereas the bright shade worn by Hillary Clinton would have a closer association to red as it is more energetic. Pink is created by adding white to red and is named after the flower ‘pink’ of the dianthus family.

The fashionistas among you might be interested to know that the name ‘shocking pink’ was introduced in the 1930’s by Elsa Schiaparelli when she launched her perfume of the same name and put it in a shocking pink box.

Lyn Bromley MFIPI, ACMA –  Managing Director, First Impressions  Lyn Bromley is Managing Director of First Impressions Training Ltd and a Master of The Federation of Image Professionals International. (FIPI)  She is also Director of Regional Events at FIPI and a leader of Achiever’s Academy for Women. Please contact us if you would like to know more about our programmes, bespoke image training or one-to-one coaching.  First Impressions have a network of over 150 consultants working across the UK – to find one in your area visit the website and take a look at the consultant map. Telephone: +44 (0)1926 623038 Email: enquiries@firstimpressions.uk.com Website: www.firstimpressions.uk.com

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Colour, Colour Psychology, Confidence

Colour Psychology – Blue

Blue is a great colour for business as it stands for:

  • Clear Communication
  • Intelligence
  • Trustworthy
  • Conservative (with a small ‘c’)
  • Credible
  • Efficient
Speaking at the Women Working in Construction Event 2012

Speaking at the Women Working in Construction Event 2012

Here I am wearing a cobalt blue dress when I spoke at a Women Working in Construction event in 2012.  Teamed with my accessories, it looks less formal, even though the style of the dress is quite corporate.  I had it made in Shanghai, just in case you were wondering!

My aim was to stand out, as I was the speaker, to nod to corporate style, but not to be dressed the same as everyone else at the event.  You can see that corporate coloured suits was the main theme for the attendees, with the odd pop of colour.  I was there speaking about ‘Maximising Your Personal Brand’ – so there was no use blending in!

What does the colour blue conjure up for you?  Most people think of the blue they see around them in nature – the sky, the sea, blue eyes and blue flowers.  Maybe with the popularity of blue jeans, it has become a very prolific colour for us to wear too.  In corporate life, the neutrals used in suiting fabric tend to be black, grey and blue, with deeper blues erring on the more formal authoritative side.

We use blue in our language too – here are a few for you to consider:

  • Blue blood – to mean nobility
  • Blue movies – to indicate x-rated content!  It stems from ‘blue laws’ that existed many years ago and it is the same as Sunday Laws – to ban trading on the Sabbath.  Of course, this no longer exists, but the term ‘blue’ was adopted to mean prohibited.
  • Blue gowns – prostitutes
  • Bluestockings – learned ladies – stemming from 1750

Everyone can wear blue, but different shades may be appropriate depending upon your natural colouring.  They can be categorised into:

Deep and light

Cool and warm

Bright and muted.

There will be a shade that suits you best!  Which do you think it might be?

Blue DeepBlue light  Blue BrightBlue WarmBlue Cool Blue Muted

Lyn Bromley MFIPI, ACMA –  Managing Director, First Impressions  Lyn Bromley is Managing Director of First Impressions Training Ltd and a Master of The Federation of Image Professionals International. (FIPI)  She is also Director of Regional Events at FIPI and a leader of Achiever’s Academy for Women. Please contact us if you would like to know more about our programmes, bespoke training and workshops or one-to-one coaching.  First Impressions have a network of over 150 consultants working across the UK and in 20 countries around the world– to find one in your area visit the website and take a look at the consultant map. Telephone: +44 (0)1926 623038 Email: enquiries@firstimpressions.uk.com Website: www.firstimpressions.uk.com

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Colour Psychology, First Impressions, Lyn Bromley, Men in Business, Women in business

The Psychology of Colour

Colour psychologyWhen you visit another organisation, what are the first things you notice?  One of your initial observations is likely to be the general ‘feel’ of the environment and this will include the colour scheme, even if you are not aware you are noticing it.  You may not realise that the colours used are giving strong messages but they are – some colour schemes shout trendy, imaginative, forward-thinking and others give quite the opposite impression – dull, unimaginative, stuck in a time-warp or just plain run-down.  Your feelings will be greatly influenced by the subliminal messages you absorb within a few minutes of arrival.

If colour contributes strongly to the impression you form of an organisation, so too will it contribute to the impression you form of an individual, or that others form of you.  The colours you, and others, choose to wear will speak volumes about you – your ability to decide what’s appropriate; your creativity; your sense of style and ability to co-ordinate; your sense of what’s right for each situation.

Scientific studies show that blood pressure can alter in response to colour and appetite can also be affected!  Many people are familiar with the effect that music can have on mood and colour can have a similar influence – it creates both a physiological and emotional response.  It follows that individuals will be affected by the colours around them and the colours they, and others, wear.

Every morning you decide what to wear to work – which shirt, which tie, which suit, which top – decisions, decisions!  How do you make those decisions?  In order to ensure that colour works for you in the workplace (and, for that matter, out of it) you need to consider two things.  Firstly, what colours work for your individual colouring and secondly, what is appropriate or inappropriate for the environment and role you are going to be in.

By recognising the characteristics that make up your own colour pattern and applying them to your clothing choices, you will achieve the right balance with your colouring so that attention is drawn to you and not your clothes.  Whilst some colours will overwhelm you, you’ll overpower others, and the key is to find colours that work with your colouring to flatter and enhance – ensuring you look your healthiest best.  Take a bit of time also to think about the psychology of colour and the messages associated with each before you make your choices.  That way, you can be sure that your brand values and messages, and those of your organisation, are being echoed by your sartorial decisions.

Colours and their common messages

Blue is a popular colour for a working wardrobe, suggesting professionalism, intelligence, trustworthiness and reliability.  However, blue can also seem cold, aloof and conservative – so too much blue might not be right if you are working for an energetic and creative young company.

Purple is a very popular alternative, in every shade from deep to palest lilac – and it works for both sexes.  Throughout history, purple was the most expensive colour to produce so was always reserved for royalty and the clergy.  Signalling creativity, innovation, confidence and success, it can work well for workplace attire.

Black on its own can be sophisticated and assertive but it can also seem intimidating and even menacing.  Often chosen by those in media, fashion and design, its connotations can be different in these industries – with an intimation of understated modernity and urban cool.  In other industries, however, it could be perceived as too austere if you want to come across as warm and friendly, especially if worn alone.

Stark black and white contrasts usually signal authority and power which can be positive but which can also intimidate, so decide just how authoritative you want to appear.  Think of judges, the police and security guards – they would have a much harder time wearing beige!  White on its own signals purity, empathy and approachability but, once again, can be stark and severe. Grey can be cool but be careful, it needs to be used stylishly and with attention to quality, otherwise it can seem dull and lacking in energy.

Choosing red needs care – it can appear powerful, dynamic and assertive but, like black and white, can also seem aggressive and demanding.  Red works best as an accent to focus attention – that’s why speakers often wear red ties as it draws attention to the mouth and concentrates attention on the speech.

When calm, balance, harmony and empathy are the messages you want to project, choosing green will help you to create the right atmosphere.  It is one of the most restful colours to look at but needs to be used in a dynamic way and accessorised well to avoid looking dull and bland.

So what of beige and brown – aren’t neutrals the most popular 21st century scheme for interiors?  Well, yes, used in a modern, sleek and creative way and with their associations with the earth and nature, they can convey both seriousness and respectability with creativity and innovation.  They are also associated with empathy and supportiveness.  Just make sure they are used in a high quality, sophisticated way to avoid looking dreary.

 What to wear when

Apart from the common messages that certain colours signal, your choices should include some thought for what you’ll be doing – what will be most appropriate for the day’s activities?  For formal work occasions, such as client presentations, choose a darker suit or jacket and combine it with a light or bright top or shirt, in order to create contrast.  This will give you a stronger, more authoritative appearance and will help you feel confident.  If you have a difficult meeting with a colleague and wish to appear approachable and non-threatening, choose softer contrasts and use more colour.  A lighter suit or jacket with a more colourful shirt or top would work well.  The colours you choose within the workplace should also fit the nature of your message.  If you need to communicate difficult news, wear suitably sober clothing to echo your message.  Likewise, an upbeat report on an award won or outstanding results can be communicated wearing something similarly bright, upbeat and energetic.

Whatever colours you choose, a professional working wardrobe for both formal and business casual looks should consist of ‘structured’ items, ideally in plain, closely woven fabrics.  Your own colouring should be part of your decision and the colour you choose to wear should be selected in the depth, tone and clarity that suits your individual colouring.  If this sounds like double-dutch, find an expert to help you understand what works and why.  You can make a start by thinking of an item in your wardrobe that you love and wear a lot and another that you don’t like and rarely wear.  It’s quite likely that the favourite item is in a colour that’s good for you and that the rarely worn one isn’t – although there could be another reason such as the style or fit, of course.

Your clothes, and the colours you choose to wear, should help you in your daily task of creating rapport, influencing others and ensuring you create the right impression.  Never underestimate the power of appearances and especially of first impressions – that smart, sleek coffee and cream head office is a world away from the magnolia and beige one in the same street.

Best wishes

Lyn

Lyn Bromley MFIPI, ACMA –  Managing Director, First Impressions

 Lyn Bromley is Managing Director of First Impressions Training Ltd and a Master of The Federation of Image Professionals International. (FIPI)  She is also Membership Director of FIPI and a leader of Achiever’s Academy for Women.

Please contact us if you would like to know more about our programmes, bespoke image training or one-to-one coaching. 

First Impressions have a network of over 150 consultants working across the UK – to find one in your area visit the website and take a look at the consultant map.

Telephone: +44 (0)1926 623038

Email: enquiries@firstimpressions.uk.com

Website: www.firstimpressions.uk.com

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