Blue is a great colour for business as it stands for:
- Clear Communication
- Conservative (with a small ‘c’)
Here I am wearing a cobalt blue dress when I spoke at a Women Working in Construction event in 2012. Teamed with my accessories, it looks less formal, even though the style of the dress is quite corporate. I had it made in Shanghai, just in case you were wondering!
My aim was to stand out, as I was the speaker, to nod to corporate style, but not to be dressed the same as everyone else at the event. You can see that corporate coloured suits was the main theme for the attendees, with the odd pop of colour. I was there speaking about ‘Maximising Your Personal Brand’ – so there was no use blending in!
What does the colour blue conjure up for you? Most people think of the blue they see around them in nature – the sky, the sea, blue eyes and blue flowers. Maybe with the popularity of blue jeans, it has become a very prolific colour for us to wear too. In corporate life, the neutrals used in suiting fabric tend to be black, grey and blue, with deeper blues erring on the more formal authoritative side.
We use blue in our language too – here are a few for you to consider:
- Blue blood – to mean nobility
- Blue movies – to indicate x-rated content! It stems from ‘blue laws’ that existed many years ago and it is the same as Sunday Laws – to ban trading on the Sabbath. Of course, this no longer exists, but the term ‘blue’ was adopted to mean prohibited.
- Blue gowns – prostitutes
- Bluestockings – learned ladies – stemming from 1750
Everyone can wear blue, but different shades may be appropriate depending upon your natural colouring. They can be categorised into:
Deep and light
Cool and warm
Bright and muted.
There will be a shade that suits you best! Which do you think it might be?
Lyn Bromley MFIPI, ACMA – Managing Director, First Impressions Lyn Bromley is Managing Director of First Impressions Training Ltd and a Master of The Federation of Image Professionals International. (FIPI) She is also Director of Regional Events at FIPI and a leader of Achiever’s Academy for Women. Please contact us if you would like to know more about our programmes, bespoke training and workshops or one-to-one coaching. First Impressions have a network of over 150 consultants working across the UK and in 20 countries around the world– to find one in your area visit the website and take a look at the consultant map. Telephone: +44 (0)1926 623038 Email: firstname.lastname@example.org Website: www.firstimpressions.uk.com